Cine Curto Merchandising 1.0
Designing Cultural Narratives Through Wearable Art
Cine Curto partnered with us to harness its dynamic visual identity and develop distinctive merchandise. They recognized the potential to extend their brand beyond the venue. They saw merchandise as promotional items and cultural artifacts that could generate revenue and deepen audience engagement by designing cultural narratives through wearable art.
A Fellowship Journey Led by: Empathetic Discovery | Inclusive Strategy | Visual Storytelling | Illustration
How might we transform Cine Curto's dynamic visual identity into a merchandise line that serves as a revenue stream and a vehicle for cultural promotion? We aim to design products embodying Cine Curto's essence while celebrating Latin American literary heritage.
Through active listening and co-creation with Cine Curto, we crafted a merchandise strategy that marries brand identity with cultural depth:
1. Visual Identity Translation: We adapted Cine Curto's dynamic visual system to various product formats.
2. Literary-Inspired Illustrations: We created detailed illustrations based on quotes from renowned Latin American authors.
3. Product Ecosystem: We designed a cohesive line including T-shirts, tote bags, and BBQ aprons
This approach resulted in a merchandise line that's not just branded but culturally enriched and deeply meaningful.
While specific data is not provided, the qualitative impact is clear: Cine Curto now has a distinctive merchandise line that enhances brand visibility, opens new revenue streams, and deepens cultural engagement with its audience.
1. Brand DNA Materialization
- Translate intangible brand elements into tangible, wearable designs.
- Create a design system that flexes across various product types while maintaining brand cohesion.
2. Cultural Narrative Weaving
- Integrate cultural elements into product designs.
- Design illustrations that tell stories beyond mere decoration.
3. Revenue Stream Diversification by Design
- Craft a product line that complements and extends the core business.
- Design items that serve both promotional and revenue-generating purposes.
4. Wearable Brand Ambassador Design
- Create products that turn customers into walking advertisements.
- Design items people want to use and display, naturally promoting the brand.
5. Collaborative Creation Process
- Engage design experts to elevate product quality and appeal.
- Design workshops that blend internal brand knowledge with external creative expertise.
6. Community Resonance Design
- Craft products that reflect and appeal to the interests of your target audience.
- Design items that strengthen emotional connections with your community.
By embracing these strategies, Cine Curto isn't just selling merchandise but designing cultural touchpoints. This approach transforms everyday items into carriers of brand identity and cultural heritage, creating deeper connections with audiences while opening new revenue streams
7. Dual-Purpose Product Architecture
- Design each item to serve both promotional and profit-generating roles.
- Create a balance where brand promotion and revenue generation are seamlessly integrated.
8. Brand Experience Extension
- Design products that allow customers to engage with your brand beyond your primary service.
- Create items that serve as tangible reminders of the Cine Curto experience.
9. Cultural Value Addition
- Infuse products with elements that reflect your business's cultural context.
- Design items that serve as cultural artifacts, not just branded merchandise.
10. Visual Identity Flexibility
- Adapt your visual identity to various product formats without losing its essence.
- Design a system that maintains brand recognition across diverse items.
